Beginning with a collective dream of the community, Lucidity is a triggering open-source vision of known possible truths stemming from the depths of our transformational culture. Created through an intentional and co-creation approach, Lucidity has illuminated a vision in 2012 where separate entities stemming from the Santa Barbara arts, music, and conscious community were fostering dreams of a greater vision than they were about to produce on their own….so together, a dream has blossomed. During this approaching collaborative gathering, Crossroads, taking place from April 4th – 10th, 2016, we enter the second chapter of our collective journey and the fifth installment of this epic saga which brings us into the now of our socio-cultural evolution as we recognize all of the shadows that we face, and as a whole, engage in finding solutions to further and clear our growth as a society.
A movement highlighting 7 core values: Participation and Immersion in the Artistic Process, Personal Growth and Global Healing, Awake and Aware Consciousness, Environmental and Social Responsibility, Family Fun and Creative Play, & Transparency, the folks at Lucidity are gearing inside-out growth as an enlightening form of transformation. Branching a Universal bond of connections through co-creations, we will fractalize through open channels of sound, movement, art, dance, and visual creativity; it’s an artistic wave of conscious communication. Transformational Festivals are real triggers into higher levels of consciousness, I can vouch as I am currently on a healing and transformational path through inspiration stemming from these experiences which have been guiding me since Summer of 2012 w/ Sonic Bloom, Art Outside in 2013, Sonic Bloom 2014, and Envision, Enchanted Forest, Art Outside 2015. Exactly two years ago today, March 16th, 2014, I also aligned on a path of discovery through an intuitive following of passions and removal of blockages…I healed myself through writing. Transformational festivals have triggered limitless depth, inspiration, & aligning patterns…they have helped me to remove blockages, and through it, I have experienced a life changing journey. Experience a spiritual uplift of like-minded people who gather together to live, learn, discover, share, & synchronize! I am eager to go to the ultimate transformational gathering that is Lucidity…I hear nothing but magic!
Lucidity has captured many through its meta narrative, revealing truth, discovery, realization, and deep intention – it’s what sets them apart as they focus on connecting the theme. For more history on its previous chapters, explore their website. Featuring a total of 6 mythic chapters, the first three years have been about personal transformation, last three are about collective transformation into the present, our culture, and finding solutions. Through sustainable living a lucid visions, we explore next level solutions towards healing Earth. Will you be part of the solution? We can’t do it without you… so I encourage you to come experience Lucidity. I’m looking forward to this weekend as its profound intention has captured me. Featuring over 40 workshops with over 90 workshop presenters from topics ranging from: activation & empowerment, art & creativity, consciousness & spirituality, dance & movement, education, flow & martial arts, food & lifestyle, gender alchemy & intimacy, healing arts, kids, lucid dreaming music, sustainability & permaculture, yoga & meditation. I am especially stoked for some expansions on crystal healing, reiki healing, sound healing, meditation & creativity, anything along those fields! Filled with themed and creative villages, reusable “mapdana’s”, emphasizing a zero-waste event and a “leave it better mentality”, providing mindful organic feeding, featuring dope music and visual art, they are also extending their vision into “Lucidity Course Week” happening April 4th – April 10th. Immerse yourself in a powerful movement stemming from the West Coast and remember to bring what you experienced and learned into your everyday life.
Throughout the weekend of April 8th – April 10th, our Lucidity star family has also provided lush nourishment of sonic vibrations, visual and installation arts, & mesmerizing acrobatic movement stemming from artists and performers from all over the world including top-notch, fresh, & diverse national and local genre taste. Musical headliners such as Keller Williams, Haywyre, & Kalya Scintilla w/ Eve Olution will be gracing us with eclectic vibes. Over 100 other musical acts were announced and artists such as Mark Farina, J.Phlip, Bluetech, Om Unit, Kaminanda, Mike Love, Mr. Bill, EPROM, Pumpkin, Mihkal, Psymbionic, Merkaba, Whitebear, Mihkal, Yheti, Saqi, HAANA, Secret Recipe, CharlesTheFirst, PartyWave, Dissolv, Yaima, DubCOliNG, Nas-Ja, Oneness, Grymetyme, Irieyes, Shaman’s Dreams, Benjah Ninjah & more will be providing a lucid dose of bass, live-tronica, funk, conscious hip-hop, glitch, glitch-hop, sacred bass, trip-hop, acoustic, jazz, reggae, & more.
One of my favorite aspects of music and arts festivals, asides interactive workshops, are the visual artists! Creating live art while getting inspired by their surroundings of smiles, live music, art, and other creations is truly something inspiring to visually experience. A total of over forty visual artists ( Gallery Artists & Installation Artists ) will be present at Crossroads so be sure to tap into your surroundings to discover, learn, and engage while exploring their styles so you can feel, relate, understand, and reflect. I have so much respect and love for visual artists as they truly display themselves in the present moment and engage in co-creation, as everyone else does! Support! Last but not least, a vibrant array of Performers will be performing all over the stages and on campgrounds so be sure to keep your eyes wide open for movement all around you.
When listening to an interview on Lucid Planet Radio w/ Dr Kelly featuring Jonah Haas ( Founder and Co-Marketing director of Lucidity ) on How Festivals Evolve Consciousness a couple weeks ago, I was eager to find out that Lucidity folks are currently seeking permanent land space to create permaculture design and to host people all year around during smaller, intimate events/retreats, culture of growing food, healing arts, & movement – a whole systems’ approach to community living. Enter ‘LucidPlanet’ as a promotional code, while purchasing tickets & save!
The time is now to come together for Crossroads at Lucidity Festival 2016! Bring yourself, your hoops, creative tools, a clear mind, art, camping gear, but most importantly, bring your higher self and awareness! New world change is the atmosphere of these transformational festivals, so be sure to come play to learn! Envision lush views, smiles, laughter, silence, languages, & deep intention decorating the festival! A nourishment awaiting to trigger life-changing paths is on its way to Live Oak so be ready to experience creative and artistic breakthroughs, aligning movement, co-creations, explorations, truth, discovery, & sustainable living.
‘Lucidity’s environmental commitment is to leave Live Oak better than before.’
Inspired by Lucidity’s deep intention, I reached out to Wesley Wolfbear Pinkham of Optimystic Media, operating at Lucidity Festival. He shares with us his visions on the presence and future of Media. Wesley guides us through a deep exploration of the foundations behind his creations, his affiliation with Lucidity, triggers that led to this creation, community co-op theme, breaking down the vicious repetitive cycle, transformation, the game changing solution, fearlessness, & manifesting dreams. Wolfbear is gearing a path of innovative approaches leading into breaking down mainstream society’s stagnant ways, and how co-creation & proper tools can break through and illuminate a sustainable society.
Lucidity Festival feat. Exclusive Interview w/ Wesley Pinkham of Optimystic Media
1. Hey Wesley, happy to connect. I want to say that I’m intrigued by Optimystic Media, I want to congratulate you on a new found vision! Lucidity Festivals are the key into “transformational” culture, share with us your affiliation with Lucidity and how you plan to further the vision via Optimystic Media.
I had a friend of a friend doing promotions for some event and I visited the website. When I got there, I watched this video at a TEDx in Canada, this guy driving around a magical spaceship tour through this world I’d never heard of: Transformational Festivals. That video was Jeet-Kei Leung (founder of The Bloom Series). I packed up my car and I went up a few days before the gates opened. Instead of throwing me out, the production crew put me in the box office, where I spent the next 3 years of the festival, building a system and taming the chaos.
By 2014, I was writing and photographing about 12 festivals a year, including coming full circle and working with Jeet-Kei on The Bloom, Festival Fire, LostinSound, Reinhabiting the Village… A lot of other organizations and publications. Working with so many different publishers, marketing firms, festival producers, I was developing an idea of what I, as festival media, needed to do my job better.
For the 2015 season, I took the torch from the ineffable Spencer Weiner as Media Coordinator at Lucidity. My natural tendency is to create systems that are replicable and open-source. There’s so much time and energy that goes into making things that work, prototyping and testing, getting feedback. I was lucky to inherit a realm that had a lot of excitement and previous successes. But we got a whole new set of feedback from a new set of hands working the spreadsheets and application cycle, the media dumps and the follow-ups.
Those systems, and a desire to work co-operatively and not competitively, that’s where Optimystic Media was born. From the connections and experience of creating a truly remarkable Media experience on-site, we realized just how many things were missing to create the sort of footage we needed to tell the story of this rapidly changing movement.
2. What initially triggered the inspiration to create a new vision with Media at Lucidity?
There were quite a few triggers in creating a new vision for Media at Lucidity. First of all, the festival itself is a major driver for communal change and best practices in festival prouction. Industry insiders in the Transformational Festival scene know that Lucidity is one of the best-run small festivals in the country, one of a small handful of events that is building open-source systems to improve the entire scene. Festivals such as Enchanted Forest Gathering (Mendocino), Envision (Costa Rica), Desert Hearts (SoCal) and Beloved (Oregon) all have Lucidity producers in major roles.
Once you have the basics under control, when you know there are the systems in place to keep the bathrooms clean, the cars parked, the stages from falling apart, you get to move up the Maslowian pyramid. You go from checking the boxes for safety and security to trying to fulfill the emotional, spiritual and metamotiviational needs of your community.
So it’s only natural for Lucidity to try and push the edges of Media to match the cutting-edge programming on-site. Last year, I noticed on the schedule that there were 12 different workshops going on at once during some parts of the weekend. We produce more content than Lightning in a Bottle but have maybe 1/8th the population.
We’ve needed to expand our Media plan to reflect the intentionally wide diversity of experiences, ages (young and old), genders, cultures and interests both curated and developing organically.
We got tired of seeing the same recap videos, the same soundtracks, the same language being used over and over. At Optimystic Media, we call these media products “Hot Chicks and DJs®,” just slow motion booties, bass, hands on laptops. Where were the stories? The dialogue? We want to create narratives that invite you on a journey, your own adventure, where you already feel like you belong before you ever get to the gate. So we’re working on doing more of that. Our cut of the Lucidity promo for this year reflects that direction.
3. You define your vision as “A Community Co-Op”, could you please elaborate?
The overwhelming sense in this industry has been that in order to succeed, you need your own brand, your own identity, your own clients, your own systems. Setting up Optimystic as a community co-operative is the chance to break down the competitive, winner-takes-all approach to the limited resources of festival marketing budgets. It is a direct rejection of the scarcity mindset, viewing ownership and opportunity in terms of contribution and participation.
A Co-Operative business means that it is owned and operated by its employees. It is democratically administered, and is part of an evolving set of business models beyond the traditional top-down organizations traditionally seen in creative agencies. Some of the processes of creating agreements and bylaws are still on hold while we try to establish revenue streams and core systems.
In the mean time, we’re an open tent as we try to build bridges between the many elements of the Mediasphere: the few PR firms in the scene, the shooters and production companies, the myriad blogs and writers…
4. Mainstream Media is something that needs to change. Through your vision, how do you intent to break the vicious repetitive cycle, and instead push forward feels of sustaining and empowering independent storytelling?
“The Media” seems to be the kind of boogieman both politicians and New Agers like to agree to hate. I’ve had people confront me with at a festival and tell me I was the problem since I couldn’t participate with a camera in my hand. The truth is, this is the way I participate. This is the gift that I bring to the table, and the way I love to contribute. The Media is not the problem, Capitalism is. And the conglomeration that hides hidden agendas of the major players in the scene. Today, we have more conglomeration than ever, but we also have a vast array of democratic channels by which we can distribute information.
Our vision is one bred by the thoughts, hopes and work of many media practitioners, theorists, futurists and entrepreneurs. Antonio López’s The Media Ecosystem is a seminal guide to our goals: viewing media as an essential expression of global ecology, of making media that speaks not just for the humans but for the animals. If we are to give a microphone to the quieted voices, we must put a microphone to the earth as well.
That book came to me by way of the publication wing of Evolver Network. The work of its founder, Daniel Pinchbeck, informs the moral compass that drives our efforts. It’s so easy to look at our world and be drawn into hopelessness, a lack of power. By aligning with groups such as the Center for Planetary Culture, we become bigger than ourselves, part of a powerful coalition of changemakers.
Optimystic Media has its vision written right into its name. We’re optimistic about the future: we live in the most interconnected, global and fast-moving era of all time. We have, at our disposal, the tools to bring down companies and governments, shed light on darkness and review the best beer selection in the history of mankind. We also call on the mystical to bring us back
5. Define the “Game Changing Solution” and how it evolves through Optimystic.
During the coverage over racial frustration in Ferguson, I saw a story about the Media getting muscled out of a local McDonald’s where they had set up for the week to cover the developing drama. How can we expect our media streams to remain journalistically neutral when they’re setting up in such a toxic and corporate environment? What if we could set up a mobile environment that provides the core needs of power, wifi and hospitality while also instilling a sense of community, collaboration and democracy?
Festival Media is a source of immense joy and love for the shooters and writers that find themselves mixed up in this world. It’s a place to truly capture honest, magical, beautiful moments and it feeds your creative side throughout the year.
But there’s little to no money in it. The publications pay their photographers in writers in a comp ticket, which means they aren’t even paying for it, the festival is. The shooters and editors that work in-house sometimes get small stipends, but it’s nowhere near their day-rate. It’s a passion project for some, a weekend with a camera to play and collaborate. For others, it’s something that they truly want to succeed and become financially independent doing.
The Game Changing Solution was the creation of a system where Media can thrive and producers can tell more complex stories. We create a better working environment, called the Optimystic Media Hub: a cleaner set of operations, a central point-of-contact, hospitality, power, wifi, coffee and the reliability of Media Coordinators who are on-point, not on drugs, phones charged, ready to help. For those that want to develop their economic models, we’re developing systems that allow us to diversify our revenue streams, including direct media sales, vending and merch opportunities, licensing and collaborating on leads and projects.
6. How many years have you attended Lucidity? What is it about Lucidity that screams out transformation and possibility?
I have been at Lucidity since its first year in 2012, in the muddy, chaotic hilariousness of a first year festival’s box office. I was immediately changed, my own experience screams out transformation and possibility. I had gone to bluegrass festivals, raves, world music events, large civic festivals, but nothing like this. I was immediately swept up and enamored with the community.
Now, five years later, I see that so much of the scene has hit a stride, we’re comfortable with what we’re doing and creating. There’s all the makings of a culture or sub-culture: style of dress, music, art, insider language. Some festivals just take these elements and put them on a poster and expect “Transformational” results. It takes a lot more than that.
What makes Lucidity different is that we’re constantly pushing ourselves to collaborate with new and different ideas, concepts, directions. We create a container for a vast array of co-creation. Last year, we upped the permaculture game by creating three different programs: a pre-event intensive, a permaculture action day with The Polish Ambassador and Ayla Nereo and an on-site hub that provided programming and demonstrations throughout the event. This year, we’re expanding our pre-event intensives into the Lucid University Courseweek where we’re offering 5 different tracts of learning: Reiki Healing, Permaculture, Art and Creativity, Leadership and Embodiment and Lucid Dreaming.
7. What is(are) Lucidity Festivals mission(s)?
Lucidity is an open-source transformational arts and music festival. When we become lucid in our dreams, we realize ourselves as infinite potential, we let go of fear, and we are free to create that which we want to see in the world. Bring those visions, those possibilities, and that delicious conscious energy with you to Lucidity and wake up in the dream.
Our economic model creates a strong balance between music, art, workshops and sustainability. We don’t use our lineup as a way to sell tickets, our community has come to a sold-out festival every year because they trust our values. They’re written clearly and inform everything that we do, as an organization:
- Participation and Immersion in the Artistic Process
- Personal Growth and Global Healing
- Awake and Aware Consciousness
- Environmental and Social Responsibility
- Family Fun and Creative Play
- Communal Reciprocity
The long term goal is to collectively purchase land, move away from the build/strike cycle and create a community resource for learning and education. Lucidity belongs in a place, we aren’t just a floating, nomadic community. We are deeply connected with the Santa Barbara scene, including the SOL (Sustainable, Organic, Local) Food Festival, the Santa Barbara Food Co-Op, programs for community building in Isla Vista, and many other projects. We’re hoping to find land nearby to create a needed permanent resource in the community.
8. Share with us the importance of personal growth, letting go, being fearless, tapping into creativity, and losing the ego. What can manifest?
I think many of us understand, theoretically, that the Ego is the enemy of success. But our society rewards the Ego, especially in the Media landscape. We judge our famous people by their Instagram followers, their book sales or the size of their fortunes. My own Ego has gotten me quite far at times, but it all comes crashing down eventually. The space between how you project yourself to be and what you truly are becomes discordant, leading to external and internal lies. The Ego gets in the way of personal growth, convincing you, manipulating the facts in order to see yourself in the best possible light, despite the realities of your behavior.
By developing Optimystic Media into a Co-Op, the goal is to manifest something that is hard to take individual credit for, something much larger than myself or any of our other core team. By developing open source systems that regenerate back into a project that shares our values and interests, we hope to manifest something that any of us can step away from at any point to take care of ourselves, to treat our own wounds without the fear that another world will come crashing down if we walk away from it. Much of our traditional workforce teaches us this panic, that if we let go, the world will collapse. There is power in numbers, especially knowing that there are people you’ve never even met who will help you along your journey.
By tapping into a more collective creativity, we allow the free flow of movement from professional to amateur, from traditional to experimental. We know who has the right gear and knowledge to capture hyperlapses or long-exposure light painting or who is developing a new technique for a certain kind of shot or post-production style. We can also keep each other honest with our intentions, ask for help when we need it and get more perspectives into the creative process.
9. Are you also expanding Optimystic Media into other festivals outside of Lucidity? If so, which ones?
Yes. Optimystic Media is a collaborative movement that belongs to the festival community, as a whole. Lucidity is a driving force, our home base, but we’re developing systems that are useful to organizations at different budgets, sizes and existing systems.
Though we function as a visual brand of our own, we are ultimately a white label solution. You might see some of our branding in a space, but at Lucidity, we run the Lucidity Media Hub. We’re a business-to-business project, and our many members are involved in almost every major festival in the Transformational Festival movement. We were down at Envision supporting Justin Brothers, Alexa Rae and the fabulous folks at The Confluence. We’ll be at Boogaloo Mountain Jam providing media support and slinging organic, fair trade delicious craft draft nitrogen infused cold coffee. We’re deeply involved with the squishy magical goodness of Enchanted Forest Gathering in Mendocino. There are a host of other events, vendors, sub-projects that we support with media creation, creative direction, copywriting, websites… You name it. Check out our website for an ever growing list of our community.
10. Anything else you would like to share with us?
Don’t cut out the watermarks.