Grassroots California is a small indie company that sells custom hats. They have been gaining popularity in the underground bass community as they have a strong presence at music festivals. If you’re into festivals such as Wakarusa, Nocturnal, Emissions, SXSW, WMC, etc… you’ve probably seen quite a few of these hats.
I’m a huge supporter of the company as they help bring light to many artist and sports teams. They are well known for spoof hats for many popular teams. They have a special music line that features big names like Pretty Lights, Lotus, Big Gigantic, Fresh2Death, and many more. I personally sport the Miami Dubphins hat. I’ll be adding quite a few to my collection in the near future and have even been in talks with them for special Afro Monk hat for 2012.
Be sure to check out their website that features not only hats but accessories, t-shirts, pins, and more. Also if you’re out at any of the music festivals you’ll probably see a vending booth. Be sure to know your hat size before you head over there. I promise you that you’ll be wanting to buy at least a few and chances are they might be limited to a certain size since they’ve been gaining such popularity.
Also be on the look out for the possibility of a Grassroots record label…
Much respect and love goes out to the Grassroots California crew!